Substack Coaching With Michelle Varghese

Write. Promote. Grow.

Personalized writing coaching for non-fiction Substack writers, with a focus on growing your audience, and unlocking opportunities through your published essays.

You're Writing...
But Now You're Stagnate

You spend hours on an essay only to receive one like....from your mom.You start sharing your ideas on Notes, but fall off after a few days.You want to grow as a writer but when you apply tips you find in books or videos, you don't see any meaningful improvement.You know you have to promote your writing more, but it feels cringe, revealing or annoying so you avoid sharing your essays.You find yourself stuck between what you feel you should write versus what you are excited about writing.You've tried using ChatGPT, Claude or the hottest new LLM to improve your Notes, but they turn out stale and get even less attention.

I started my career in tech, working in software sales for companies like Indeed.com and MongoDB. I was writing business emails, proposals, and contracts, but never found the time to be creative.When I left my job in 2020, I knew I wanted to take a sabbatical and create more online. Thus, my creative journey began when I launched my podcast, Build A Wealthy Spirit, with my sister. In 2022, I also started writing on Substack through David Perell's course, Write of Passage. I started with zero subscribers and a brand new Twitter account.Since then, I've published 40+ essays and have guided hundreds of writers as an editor and mentor with Write of Passage. During my time there, I ran a cohort that helped writers increase their Twitter followers and push past the icky feeling of promoting their work.Having built my own audience from scratch (initially under a pseudonym!), I fully understand the challenges of developing an audience. At the same time, I've unlocked so many opportunities with my writing. I've found job opportunities, mentors, speaking gigs, and podcast invites through my writing.I'm committed to protecting my creativity and making sure that growing an audience is fun for me. I love to help others do the same.

Writing Coaching With Michelle Varghese

Write. Edit. Find Your Voice.

Personalized writing coaching and editing for non-fiction Substack writers, with a focus on improving your writing.

You can recognize great writing, but you're painfully aware of the gap between where you are and what you consider good writing.Your Google Drive is filled with 18 drafts of pieces you wrote than abandoned, convinced those ideas are not actually good.You spend hours on an essay only to receive one like....from your mom.You want to grow as a writer but when you apply tips you find in books or videos, you don't see any meaningful improvement.You find yourself stuck between what you feel you should write versus what you are excited about writing.You've tried using ChatGPT or Claude to improve your draft, but the quality still falls short and you're voice has completely disappeared.

I started my career in tech, working in software sales for companies like Indeed.com and MongoDB. I was writing business emails, proposals and contracts, but never found the time to be creative.When I left my job in 2020, I knew I wanted to take a sabbatical and create more online. Thus, my creative journey began when I started my podcast, Build A Wealthy Spirit, with my sister. In 2022, I also started writing on Substack through David Perell's course, Write of Passage. I started with zero subscribers and a brand new Twitter account.Since then, I've published 40+ essays and have guided hundreds of writers as a editor and mentor with Write of Passage.Having built my own audience from scratch (initially under a pseudonym!), I fully understand the challenges of developing a writing habit and growing a following. I'm also committed to protecting my creativity and making sure that growing an audience is fun for me. I love to help others do the same. My specialty is non-fiction and personal essays.